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Exploiting a Noble Name and the Prolan Controversy

IN RECENT TIMES, there has been a wide dissemination of advertisements across social media and various online platforms extolling the efficacy of Prolan as an ultimate curative prescription for urological ailments. What is particularly concerning is that some of these promotions falsely attribute the prescription and endorsement of Prolan to the eminent urologist Dr. Adeeb Rizvi, a name held in the highest esteem in Pakistan’s medical fraternity and beyond.

I happened to come across a video in which a person resembling Dr. Rizvi appears to explain the alleged benefits of Prolan. However, upon careful observation, the voice in the video did not seem authentic. Dr. Rizvi, who hails from an Urdu-speaking background, is well known for his articulate, clear, and refined manner of speech. The accent, diction, and language used in the circulating video sharply differ from his usual tone and delivery, raising serious doubts about its genuineness.

Given Dr. Rizvi’s towering reputation as a humanitarian, the founder of the Sindh Institute of Urology and Transplantation (SIUT), and a pioneer in the field of kidney transplantation, it is deeply regrettable that his name is being exploited for commercial purposes. Such misleading advertisements prey on the hopes of vulnerable patients, particularly the elderly who are suffering from various stages of prostatitis and related conditions, and are in desperate search of relief.

It is, therefore, imperative that the Ministry of National Health Services and other relevant regulatory bodies take immediate notice of this matter. These authorities must investigate the authenticity of Prolan and verify whether any credible scientific evidence supports the claims being circulated online. The government owes it to the people to issue a clear and authoritative clarification, so that the public—especially those battling chronic urological conditions—may be rightly informed and protected from deception.



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